/* ================================================================ Bar Bear · Iron Ledger Graphite & chalk, oxblood iron, one orange reserved for "now". ================================================================ */ :root { --ink: #171512; --ink-deep: #100e0c; --ink-panel: #1d1a17; --parchment: #f4efe6; --parchment-60: rgba(244, 239, 230, 0.60); --parchment-38: rgba(244, 239, 230, 0.38); --rule: rgba(244, 239, 230, 0.14); --rule-faint: rgba(244, 239, 230, 0.07); --oxblood: #7b2431; --oxblood-bright: #9a2f3f; --orange: #ff9500; --bear: #8a4a2f; --font-display: "Archivo Black", "Archivo", sans-serif; --font-body: "Archivo", sans-serif; --font-mono: "IBM Plex Mono", ui-monospace, monospace; --w-max: 1180px; --ease-out: cubic-bezier(0.16, 1, 0.3, 1); } * { box-sizing: border-box; margin: 0; padding: 0; } html { scroll-behavior: smooth; } body { background: var(--ink); color: var(--parchment); font-family: var(--font-body); font-size: 17px; line-height: 1.6; -webkit-font-smoothing: antialiased; overflow-x: hidden; } /* Grain */ body::after { content: ""; position: fixed; inset: 0; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)' opacity='0.5'/%3E%3C/svg%3E"); opacity: 0.045; pointer-events: none; z-index: 60; } main, header, footer { position: relative; z-index: 1; } ::selection { background: var(--oxblood); color: var(--parchment); } /* Feature flag: [data-mode] on decides which variant renders */ [data-mode="waitlist"] [data-only="launched"] { display: none !important; } [data-mode="launched"] [data-only="waitlist"] { display: none !important; } /* ------------------------------ a11y ------------------------------ */ .visually-hidden { position: absolute; width: 1px; height: 1px; clip-path: inset(50%); overflow: hidden; white-space: nowrap; } .skip { position: absolute; left: 1rem; top: -3rem; z-index: 100; background: var(--orange); color: var(--ink); padding: 0.5rem 1rem; font-weight: 700; text-decoration: none; transition: top 0.2s; } .skip:focus { top: 1rem; } :focus-visible { outline: 2px solid var(--orange); outline-offset: 3px; } /* ------------------------------ type ------------------------------ */ h1, h2, h3 { font-family: var(--font-display); font-weight: 400; text-transform: uppercase; } .kicker { font-family: var(--font-mono); font-size: 0.8rem; font-weight: 500; letter-spacing: 0.28em; text-transform: uppercase; color: var(--orange); margin-bottom: 1.1rem; } .kicker::before { content: "// "; color: var(--parchment-38); } h2 { font-size: clamp(2rem, 4.6vw, 3.4rem); line-height: 1.02; letter-spacing: 0.005em; margin-bottom: 1.4rem; } .section-lede { max-width: 34rem; color: var(--parchment-60); font-size: 1.08rem; margin-bottom: 2.6rem; } .section-lede strong, .section-lede em { color: var(--parchment); font-style: normal; } .section-inner { max-width: var(--w-max); margin: 0 auto; padding: clamp(4.5rem, 9vw, 7.5rem) clamp(1.25rem, 4vw, 2.5rem); } .section-inner.narrow { max-width: 860px; } /* ---------------------------- buttons ----------------------------- */ .btn { display: inline-flex; align-items: center; gap: 0.6rem; white-space: nowrap; font-family: var(--font-mono); font-weight: 600; font-size: 0.92rem; letter-spacing: 0.06em; text-transform: uppercase; text-decoration: none; color: var(--parchment); background: transparent; border: 1px solid var(--rule); padding: 0.85rem 1.5rem; cursor: pointer; transition: border-color 0.2s, background 0.2s, transform 0.15s, color 0.2s; } .btn:hover { border-color: var(--parchment-60); transform: translateY(-1px); } .btn:active { transform: translateY(0); } .btn-primary { background: var(--orange); border-color: var(--orange); color: var(--ink); box-shadow: 0 0 0 0 rgba(255, 149, 0, 0.35); } .btn-primary:hover { background: #ffa424; border-color: #ffa424; box-shadow: 0 8px 28px -8px rgba(255, 149, 0, 0.45); } .btn-small { padding: 0.6rem 1.1rem; font-size: 0.8rem; } .btn-store svg { flex: none; margin-top: -2px; } /* ------------------------------- nav ------------------------------ */ .nav { position: sticky; top: 0; z-index: 50; display: flex; align-items: center; gap: 2rem; max-width: var(--w-max); margin: 0 auto; padding: 0.9rem clamp(1.25rem, 4vw, 2.5rem); background: color-mix(in srgb, var(--ink) 82%, transparent); backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px); border-bottom: 1px solid var(--rule-faint); } .nav-brand { display: flex; align-items: center; gap: 0.75rem; text-decoration: none; color: var(--parchment); margin-right: auto; } .nav-badge { border-radius: 50%; border: 1px solid var(--rule); display: block; } .nav-name { font-family: var(--font-display); font-size: 1.05rem; letter-spacing: 0.04em; text-transform: uppercase; } .nav-links { display: flex; gap: 1.6rem; } .nav-links a { color: var(--parchment-60); text-decoration: none; font-family: var(--font-mono); font-size: 0.82rem; letter-spacing: 0.12em; text-transform: uppercase; transition: color 0.2s; } .nav-links a:hover { color: var(--orange); } /* ------------------------------ hero ------------------------------ */ .hero { position: relative; overflow: hidden; } /* Ruled-ledger ground, hero only so it never runs behind body copy */ .hero::before { content: ""; position: absolute; inset: 0; z-index: -1; background: repeating-linear-gradient(to bottom, transparent 0 71px, var(--rule-faint) 71px 72px); } .hero-inner { max-width: var(--w-max); margin: 0 auto; padding: clamp(3rem, 6vw, 5.5rem) clamp(1.25rem, 4vw, 2.5rem) clamp(3rem, 6vw, 5rem); display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr); gap: clamp(2rem, 5vw, 4rem); align-items: center; } .eyebrow { display: flex; align-items: center; gap: 0.6rem; font-family: var(--font-mono); font-size: 0.8rem; letter-spacing: 0.22em; text-transform: uppercase; color: var(--parchment-60); margin-bottom: 1.8rem; } .eyebrow [data-only] { color: var(--orange); } .tick { width: 9px; height: 9px; background: var(--orange); border-radius: 50%; animation: pulse 2.4s ease-in-out infinite; } @keyframes pulse { 0%, 100% { box-shadow: 0 0 0 0 rgba(255, 149, 0, 0.5); } 50% { box-shadow: 0 0 0 8px rgba(255, 149, 0, 0); } } .hero-h1 { font-size: clamp(2.7rem, 6.4vw, 5rem); line-height: 0.98; letter-spacing: 0.005em; margin-bottom: 1.6rem; } .hero-h1 .line { display: block; overflow: hidden; } .hero-h1 .line span { display: block; transform: translateY(110%); animation: rise 0.9s var(--ease-out) forwards; } .hero-h1 .line:nth-child(1) span { animation-delay: 0.05s; } .hero-h1 .line:nth-child(2) span { animation-delay: 0.13s; } .hero-h1 .line:nth-child(3) span { animation-delay: 0.21s; } @keyframes rise { to { transform: translateY(0); } } .hero-h1 .accent { color: transparent; -webkit-text-stroke: 1.5px var(--parchment); } .hero-sub { max-width: 30rem; color: var(--parchment-60); font-size: 1.1rem; margin-bottom: 2.2rem; } .hero-meta { margin-top: 1.6rem; font-family: var(--font-mono); font-size: 0.78rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--parchment-38); } /* EmailOctopus waitlist */ .emailoctopus-mount { max-width: 30rem; } .emailoctopus-mount .inline-container, .emailoctopus-mount .form-container, .emailoctopus-mount .emailoctopus-form-wrapper { width: 100%; max-width: none; margin: 0; padding: 0; color: var(--parchment); background: transparent; font-family: var(--font-body); } .emailoctopus-mount .emailoctopus-form .main-form { display: grid; align-items: stretch !important; grid-template-columns: minmax(0, 1fr) auto; gap: 0.6rem; } .emailoctopus-mount [eo-form-fields-container] { display: contents; } .emailoctopus-mount .emailoctopus-form .emailoctopus-form-row { margin: 0 !important; } .emailoctopus-mount .emailoctopus-form .form-control { width: 100%; min-width: 0; height: 100%; margin: 0; padding: 0.85rem 1.1rem !important; color: var(--parchment) !important; background: var(--ink-deep) !important; border: 1px solid var(--rule) !important; border-radius: 0 !important; font-family: var(--font-mono) !important; font-size: 0.95rem !important; -webkit-appearance: none; appearance: none; } .emailoctopus-mount .emailoctopus-form .form-control::placeholder { color: var(--parchment-38); } .emailoctopus-mount .emailoctopus-form .form-control:focus { outline: 2px solid var(--orange); outline-offset: 2px; border-color: var(--orange); } .emailoctopus-mount .emailoctopus-form input[type="submit"] { width: auto !important; margin: 0 !important; padding: 0.85rem 1.5rem !important; color: var(--ink) !important; background: var(--orange) !important; border: 1px solid var(--orange) !important; border-radius: 0 !important; box-shadow: none; cursor: pointer; font-family: var(--font-mono) !important; font-size: 0.92rem !important; font-weight: 700 !important; letter-spacing: 0.06em !important; line-height: 1.2; -webkit-appearance: none; appearance: none; text-transform: uppercase !important; } .emailoctopus-mount .emailoctopus-form input[type="submit"]:hover { background: #ffa424 !important; border-color: #ffa424 !important; box-shadow: 0 8px 28px -8px rgba(255, 149, 0, 0.45); } .emailoctopus-mount .emailoctopus-form input[type="submit"]:focus-visible { outline: 2px solid var(--parchment); outline-offset: 2px; } .emailoctopus-mount .emailoctopus-form .emailoctopus-form-row-consent { grid-column: 1 / -1; display: grid; grid-template-columns: auto 1fr; gap: 0.65rem; align-items: start; margin-top: 0.65rem !important; color: var(--parchment-60) !important; font-size: 0.82rem !important; line-height: 1.45 !important; } .emailoctopus-mount .emailoctopus-form-row-consent input { width: 1.125rem !important; height: 1.125rem; margin: 0.16rem 0 0; accent-color: var(--orange); } .emailoctopus-mount .emailoctopus-form-row-consent label, .emailoctopus-mount .emailoctopus-form-row-consent label * { color: var(--parchment-60) !important; font: inherit !important; } .emailoctopus-mount .emailoctopus-success-message, .emailoctopus-mount .emailoctopus-error-message { margin: 0 0 0.85rem; font-family: var(--font-mono); font-size: 0.9rem; } .emailoctopus-mount .emailoctopus-success-message { color: var(--orange); } .emailoctopus-mount .emailoctopus-form-wrapper .emailoctopus-error-message { color: #ff9aa8 !important; } .emailoctopus-mount .emailoctopus-success-message:empty, .emailoctopus-mount .emailoctopus-error-message:empty { display: none; } .emailoctopus-mount .mastfoot, .emailoctopus-mount .mastfoot * { color: var(--parchment-38) !important; font-family: var(--font-mono) !important; } .emailoctopus-mount .mastfoot { margin-top: 0.6rem; font-size: 0.72rem; } .emailoctopus-mount .mastfoot p { margin: 0; } .emailoctopus-mount .mastfoot a { color: var(--parchment-60) !important; text-decoration-color: var(--rule); } .emailoctopus-mount .mastfoot a::before { filter: grayscale(1); opacity: 0.55; } .emailoctopus-mount .mastfoot a:hover { color: var(--orange) !important; } .form-note { margin-top: 0.85rem; font-size: 0.88rem; color: var(--parchment-60); max-width: 30rem; } .form-note a { color: var(--parchment); text-decoration: underline; } .form-note strong { color: var(--orange); font-weight: 600; } /* hero art */ .hero-art { position: relative; display: grid; place-items: center; min-height: 480px; } .hero-glow { position: absolute; width: 130%; aspect-ratio: 1; background: radial-gradient(circle at 50% 42%, rgba(123, 36, 49, 0.42) 0%, rgba(123, 36, 49, 0.16) 34%, transparent 62%); filter: blur(6px); } .hero-bjorn { position: relative; width: min(100%, 540px); height: auto; filter: drop-shadow(0 30px 40px rgba(0, 0, 0, 0.55)); animation: bear-in 1.1s var(--ease-out) 0.15s backwards; } @keyframes bear-in { from { opacity: 0; transform: translateY(26px) scale(0.985); } to { opacity: 1; transform: none; } } .platform-line { position: absolute; bottom: 10%; width: 88%; height: 1px; background: linear-gradient(to right, transparent, var(--rule) 18%, var(--rule) 82%, transparent); } .art-caption { position: absolute; bottom: 0.5%; padding-inline: 1rem; background: linear-gradient(to right, transparent, var(--ink) 12%, var(--ink) 88%, transparent); font-family: var(--font-mono); font-size: 0.72rem; line-height: 1.7; letter-spacing: 0.08em; text-transform: uppercase; color: var(--parchment-38); text-align: center; } /* ------------------------------ watch ----------------------------- */ .split { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(2.5rem, 6vw, 5rem); align-items: center; } .split-copy p { color: var(--parchment-60); max-width: 32rem; } .split-copy p strong { color: var(--parchment); } .check-list { list-style: none; margin-top: 1.8rem; font-family: var(--font-mono); font-size: 0.92rem; } .check-list li { padding: 0.7rem 0; border-top: 1px solid var(--rule-faint); color: var(--parchment-60); } .check-list li:last-child { border-bottom: 1px solid var(--rule-faint); } .check-list li::before { content: "▸ "; color: var(--orange); } .check-list em { font-style: normal; color: var(--parchment); font-weight: 600; } .product-stage { display: grid; place-items: center; gap: 1.1rem; margin: 0; } .product-mockup { display: block; height: auto; } .watch-mockup { width: min(100%, 46rem); border: 1px solid var(--rule-faint); border-radius: 16px; box-shadow: 0 34px 70px -32px rgba(0, 0, 0, 0.88); } .phone-mockup { width: min(100%, 14rem); filter: drop-shadow(0 30px 26px rgba(0, 0, 0, 0.5)); } .stage-caption { font-family: var(--font-mono); font-size: 0.74rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--parchment-38); text-align: center; max-width: 260px; line-height: 1.7; } /* -------------------------- plate divider ------------------------- */ .plate-divider { display: grid; place-items: center; color: var(--parchment-38); padding: 0.5rem 1rem; } .plate-divider svg { max-width: 100%; height: auto; } /* ----------------------------- program ---------------------------- */ .program-split { align-items: start; margin-top: 1.5rem; grid-template-columns: minmax(0, 1.25fr) minmax(15rem, 0.75fr); } .program-split .stage-caption { max-width: 22rem; } .feature-grid { display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--rule); border-left: 1px solid var(--rule); } .feature { border-right: 1px solid var(--rule); border-bottom: 1px solid var(--rule); padding: 1.7rem 1.6rem 1.9rem; transition: background 0.25s; } .feature:hover { background: var(--ink-panel); } .feature:hover .f-icon { color: var(--orange); transform: translateY(-2px); } .f-icon { width: 30px; height: 30px; color: var(--parchment-60); margin-bottom: 1rem; transition: color 0.25s, transform 0.25s; } .feature h3 { font-size: 1rem; letter-spacing: 0.03em; margin-bottom: 0.6rem; } .feature p { font-size: 0.92rem; color: var(--parchment-60); } .coach-callout { margin-top: clamp(2.5rem, 5vw, 4rem); border: 1px solid rgba(154, 47, 63, 0.55); background: rgba(123, 36, 49, 0.14); padding: 1.4rem 1.7rem; display: flex; align-items: baseline; gap: 1.5rem; } .cc-label { flex: none; font-family: var(--font-mono); font-size: 0.8rem; font-weight: 600; letter-spacing: 0.18em; text-transform: uppercase; color: var(--parchment-60); } .cc-body { color: var(--parchment-60); font-size: 0.98rem; max-width: 44rem; } .cc-body a { color: var(--orange); text-decoration-color: rgba(255, 149, 0, 0.4); } .cc-body a:hover { text-decoration-color: var(--orange); } /* ----------------------------- pricing ---------------------------- */ .pricing { position: relative; background: var(--ink-deep); border-top: 1px solid var(--rule-faint); border-bottom: 1px solid var(--rule-faint); overflow: hidden; } .pricing-watermark { position: absolute; right: -12%; bottom: -18%; width: 620px; height: 620px; background: url("assets/bjorn-hero-de6e240b.webp?v=de6e240b558c") center / contain no-repeat; filter: grayscale(1) brightness(0.5); opacity: 0.1; pointer-events: none; } .pricing .section-inner { position: relative; } .tier-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 1.2rem; margin-bottom: 1.4rem; } #join { scroll-margin-top: 6rem; } .pricing-cta { margin-bottom: 1.4rem; } .tier { border: 1px solid var(--rule); background: color-mix(in srgb, var(--ink-panel) 85%, transparent); padding: 2rem 2.2rem; } .tier-coach { background: rgba(123, 36, 49, 0.16); border-color: rgba(154, 47, 63, 0.55); } .tier-list { list-style: none; margin-top: 1.4rem; font-family: var(--font-mono); font-size: 0.85rem; color: var(--parchment-60); } .tier-list li { padding: 0.55rem 0; border-top: 1px solid var(--rule-faint); } .tier-list li::before { content: "▸ "; color: var(--orange); } .tier-list strong { color: var(--parchment); font-weight: 600; } .price-label { font-family: var(--font-mono); font-size: 0.78rem; letter-spacing: 0.2em; text-transform: uppercase; color: var(--parchment-60); margin-bottom: 0.9rem; display: flex; align-items: center; gap: 0.7rem; } .badge-pill { background: var(--orange); color: var(--ink); font-weight: 600; font-size: 0.66rem; letter-spacing: 0.12em; padding: 0.22rem 0.55rem; border-radius: 999px; } .price-figure { font-family: var(--font-display); font-size: clamp(2.4rem, 5vw, 3.2rem); line-height: 1; } .price-figure small { font-family: var(--font-mono); font-size: 0.3em; color: var(--parchment-60); letter-spacing: 0.08em; margin-left: 0.3em; } .price-sub { margin-top: 0.7rem; font-family: var(--font-mono); font-size: 0.8rem; color: var(--parchment-38); } .trial-banner { display: flex; align-items: center; gap: 0.9rem; border: 1px solid rgba(255, 149, 0, 0.45); background: rgba(255, 149, 0, 0.06); padding: 1.1rem 1.4rem; margin-bottom: 1.6rem; } .trial-banner p { font-size: 0.98rem; color: var(--parchment-60); } .trial-banner strong { color: var(--orange); } .trial-dot { flex: none; width: 10px; height: 10px; border-radius: 50%; background: var(--orange); animation: pulse 2.4s ease-in-out infinite; } .price-footnote { font-size: 0.92rem; color: var(--parchment-38); max-width: 36rem; } /* ------------------------------- faq ------------------------------ */ .faq-list details { border-top: 1px solid var(--rule); } .faq-list details:last-child { border-bottom: 1px solid var(--rule); } .faq-list summary { cursor: pointer; list-style: none; display: flex; justify-content: space-between; align-items: baseline; gap: 1.5rem; padding: 1.25rem 0.2rem; font-weight: 600; font-size: 1.02rem; transition: color 0.2s; } .faq-list summary::-webkit-details-marker { display: none; } .faq-list summary::after { content: "+"; font-family: var(--font-mono); color: var(--orange); font-size: 1.2rem; transition: transform 0.25s; } .faq-list details[open] summary::after { transform: rotate(45deg); } .faq-list summary:hover { color: var(--orange); } .faq-list details p { padding: 0 0.2rem 1.35rem; color: var(--parchment-60); max-width: 40rem; } /* ------------------------------ finale ----------------------------- */ .finale { position: relative; background: radial-gradient(ellipse at 50% 120%, rgba(123, 36, 49, 0.5), transparent 62%), var(--ink); border-top: 1px solid var(--rule-faint); overflow: hidden; text-align: center; } .finale-bear { position: absolute; left: 50%; bottom: 0; transform: translateX(-50%); width: min(46%, 520px); height: 94%; background: url("assets/bjorn-crossed-9fd44fd8.webp?v=9fd44fd822eb") center bottom / contain no-repeat; filter: grayscale(0.7) brightness(0.45); opacity: 0.16; pointer-events: none; transition: opacity 1.8s var(--ease-out), filter 1.8s var(--ease-out); } .finale.near .finale-bear { opacity: 0.68; filter: grayscale(0.2) brightness(0.65); } .finale .section-inner { position: relative; } .finale-h { font-size: clamp(2.6rem, 7vw, 4.6rem); margin-bottom: 1.2rem; } .finale .section-lede { margin-left: auto; margin-right: auto; } .finale-cta { display: flex; flex-direction: column; align-items: center; } /* ------------------------------ footer ----------------------------- */ .footer { border-top: 1px solid var(--rule-faint); background: var(--ink-deep); } .footer-inner { max-width: var(--w-max); margin: 0 auto; padding: 2.2rem clamp(1.25rem, 4vw, 2.5rem); display: flex; align-items: center; gap: 1.5rem; flex-wrap: wrap; } .footer-brand { display: flex; align-items: center; gap: 0.6rem; font-family: var(--font-display); font-size: 0.9rem; text-transform: uppercase; letter-spacing: 0.05em; margin-right: auto; } .footer-brand img { border-radius: 50%; border: 1px solid var(--rule); } .footer-legal { font-family: var(--font-mono); font-size: 0.76rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--parchment-60); } /* --------------------------- reveal on scroll ---------------------- */ /* Hidden state only applies once JS has stamped html.js, so content is never invisible without JavaScript. */ html.js .reveal { opacity: 0; transform: translateY(22px); transition: opacity 0.8s var(--ease-out), transform 0.8s var(--ease-out); } html.js .reveal.in { opacity: 1; transform: none; } /* ------------------------------ motion ----------------------------- */ @media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } html.js .reveal { opacity: 1; transform: none; transition: none; } .hero-h1 .line span, .hero-bjorn { animation: none; transform: none; opacity: 1; } .finale-bear { transition: none; } .tick, .trial-dot { animation: none; } } /* ---------------------------- responsive --------------------------- */ @media (max-width: 960px) { .hero-inner { grid-template-columns: 1fr; } .tier-grid { grid-template-columns: 1fr; } .hero-art { min-height: 0; margin-top: 1rem; } .split, .program-split { grid-template-columns: 1fr; } .watch-stage { order: 2; margin-top: 2rem; } .nav-links { display: none; } } @media (max-width: 560px) { body { font-size: 16px; } .nav { gap: 1rem; } .nav-name { font-size: 0.95rem; } .btn-small { padding: 0.55rem 0.8rem; font-size: 0.72rem; } .eyebrow { font-size: 0.68rem; letter-spacing: 0.14em; flex-wrap: wrap; } .coach-callout { flex-direction: column; gap: 0.6rem; } .emailoctopus-mount .emailoctopus-form .main-form { grid-template-columns: 1fr; } .emailoctopus-mount .emailoctopus-form input[type="submit"] { width: 100% !important; } .feature-grid { grid-template-columns: 1fr; } .art-caption { position: static; margin-top: 1rem; } .finale-bear { width: 70%; } }